Yeah. Not, you'll notice, for kids - No. For girls, and girls only, because God knows, we need to be pretty and thin even if we're 6!
Skechers' response to the public outcry is highlighted in this segment from The Today Show, which quotes Leonard Armato, Skechers Fitness Group President:
The whole message behind Shape-ups is to get people moving, exercising and getting fit. Skechers' advertising for Shape-ups for Girls contains the same messaging being used by the First Lady's "Let's Move" initiative, which is aimed specifically at children. Shape-ups' intended purpose is to promote exercise and fitness, which should be viewed as a positive mesage for kids to get up and moving.Yeah, sure. It's for "kids", it's for "fitness", it's for "health". And that's why it's only for girls, right? Because only girls are unhealthy?
Or because only girls offend us when they're fat? Because only girls are supposed to be decorative from the day of their birth, and any failure to do so means - What, exactly? That we might be out doing something useful and dangerous to the status quo?
I saw this commercial with Bacon while she was watching SpongeBob. My jaw dropped to the damn floor until she said, "Ugh. Those stupid shoes are so ugly. Why would anyone buy them?"
Thank God for small favors.